Which? highlights differences between charity card donations
Date posted: 24 Oct 2009
Some charity Christmas cards sold in the UK''s high street stores only see six per cent of their retail price donated to not-for-profit organisations, according to one consumer group.
Figures published by Which? show that, on average, charities receive 13 per cent in contributions from Christmas cards sold through the shops taking part in its survey.
However, the organisation believes there is a large difference in the donations charities receive from cards, with contributions ranging from six per cent to 100 per cent in one case.
Some charity Christmas cards sold in the UK''s high street stores only see six per cent of their retail price donated to not-for-profit organisations, according to one consumer group.
Figures published by Which? show that, on average, charities receive 13 per cent in contributions from Christmas cards sold through the shops taking part in its survey.
However, the organisation believes there is a large difference in the donations charities receive from cards, with contributions ranging from six per cent to 100 per cent in one case.
Martyn Hocking, editor at Which?, commented that consumers should look closely at the cards they buy to see how much money a charity will actually receive from their purchase.
He said: "It''s great that charities earn so much money from high street Christmas cards, but some donations are more generous than others."
Which? believes that card sales annually provide charities with around £50 million.
The organisation has previously recommended that consumers consider using Gift Aid to donate to charities in a tax-efficient manner.

